Flemington NJ shopping center, Liberty Village, could become housing

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FLEMINGTON – Liberty Village, the country’s first factory outlet mall, could become a community of townhouses and multi-family apartments.

Borough council could vote later this month on a redevelopment study under development who would recommend that the 23-acre property become a residential community, city planner Beth McManus told council on Monday.

The study may also recommend limited non-residential uses along Stangl Road, she said.

The study suggests buildings and site improvements be removed to make way for housing, which would be a mix of market-priced and affordable units, McManus said.

The study envisions a project that would be “truly integrated into the borough so that development is an extension of the community,” she said.

Namdar Realty Group purchased the 168,836 square foot mall in 2019.

The neighboring hub junction is not included in the study.

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The study is still being drafted by a committee made up of elected officials from the borough, citizens and consultants.

“We’re pretty advanced,” McManus said. “Were very close.”

The borough council could consider the redevelopment study later this month with final adoption by the end of the year, she said.

As the study is still in the drafting stage, no further details are available.

Once a popular tourist attraction with its overflowing weekend parking lots, Liberty Village has seen rough times as the retail economy has changed since the turn of the century.

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The 168,836 square foot mall was owned by Simon Property Group, one of the nation’s largest mall developers, which also owns Menlo Park, Rockaway Square and Quakerbridge malls and malls in Tinton Falls and Jackson.

Namdar Realty Group purchased Liberty Village in 2019. Namdar is a privately held commercial real estate investment firm, owning and managing over 51 million square feet of commercial real estate across the United States.

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Mike Deak is a reporter for mycentraljersey.com. To get unlimited access to his Somerset and Hunterdon Counties articles, please subscribe or activate your digital account today.


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